Customer are the centre of the Barceló business strategy. Its global vision of the world and the tourist industry allows them to keep ahead of event and offer efficient responses to the new market demands.

Created in 1931, the group has always been identified with its service vocation, its will to achieve excellence and its innovative spirit. These factors, together with a deeply motivated professional team, have made it possible for Barceló to expand and become the indisputable reference point for the international hotel sector.

The Group offers a wide range of hotel services targeting two separate market segments: leisure tourism and business tourism. It is a quality product with 90% of its hotels in the 4 and 5-star category (Barceló and Barceló Premium). The Group boasts 159 hotels located in 15 countries. These can accommodate 72,000 guests each day in over 40,000 hotel rooms, allowing it to compete with the top chains around the world.

Its business capacity has increased by over 200% since 1995. This spectacular growth places the Barceló chain in the top three-hotel business in Spain and in the top thirty in the world, in terms of number of rooms. The Group leads the Latin American and Caribbean market, in countries such as the Dominican Republic, Mexico and Costa Rica. The average hotel occupation in these countries and the USA is more than 65%.