NH Hoteles have over thirty years' experience in the sector since its beginnings in 1976. City centre locations and a special emphasis on excellent cuisine, technology and décor are the firm's trademarks.To achieve its aim of letting guests recognise the brand regardless of the country, it has developed a unique business culture and a common organisational and procedural model.
From the outset, the company has constantly focused on growth and international expansion. Since 2000, it has added five hotel chains to its original portfolio and, in just seven years,has gone from operating 80 hotels to 341. It currently has 49,500 rooms in 140 cities in 20 countries.
The project of NH Hoteles is to improve the quality of city hotels in a fragmented market and,consequently,to strengthen the company's position in the three and four star hotel category. It is no surprise that 60% of the hotel chain's guests are business travellers, while the remaining 40% travel for pleasure.NH Hoteles facilities are generally found in the most exclusive city locations, city centres and business districts.
Despite recent strong growth in the supply of accommodation, NH plans to double the number of hotel rooms available over the next three years. The company aims to have 70,000 rooms by the end of 2009 in order to consolidate NH Hoteles' leading position in the European hotel sector.