In 1989 Coronel Tapiocca embarked on its adventure in the textile industry developing a new concept: a ”magic store” where men and women can find all supplies for leisure or adventure traveling, coupled with a significantly original fashion choice.

Today, Coronel Tapiocca has an exclusive positioning in the market, since it embodies a unique concept in Europe: a store casting a unique corporate image from the very design of its shop windows, a store where a wide array of travel and leisure supplies can be found, all in the same place. These supplies include compasses, flashlights or backpacks as well as convenient and comfortable apparel and shoes. Its whole range of products is faithful to the principles of quality, functionality and comfort.

Coronel Tapiocca enjoys high brand awareness tied to values such as love for nature, adventurous spirit, solidarity, curiosity for the unknown, ecology friendliness… The stores, to some extent, represent a way of life. In order to convey this peculiar philosophy and encourage customers to share it, Coronel Tapiocca sponsors and endorses actions aimed at the preservation of nature and animals and humanitarian projects.

This is the origin of this appealing and exciting brand, which has over 160 stores in Spain, Portugal and Italy and continues to expand beyond new borders to make the adventure and travel dreams of people worldwide come true.