This is an extremely seductive Spanish brand, leader in high quality intimate and attractive lingerie and women's beauty products.

Its target market is women aged between 20 and 40, from an upper middle social stratum, who enjoy the pleasure of wearing warm and sensual underwear that adapts to modern life styles.

Women'Secret specialises in lingerie, in creating underwear, bed clothes, swim wear, accessories, tights and socks, in garments for relaxing during the weekend or for lounging around the house, as well as in fragrances and body care items.

The aim of the proprietor, Grupo Cortefiel, was to create a brand with rigour and international prestige, understood by women all over the world.

It is currently leader in intimate feminine clothing in Spain and is undergoing spectacular growth.

It began its international expansion in 2000,with the opening of stores in France (2), Portugal (4) and Belgium (4). In four years it expanded to Germany and Hungary, opening a total of 25 stores, distributed all over Europe.

It opted for franchises as a strategy to enter more distant markets. It currently has franchises in the United Arab Emirates, Australia, Chile, Peru, Russia, Oman, Kuwait, Singapore, Malaysia, Saudi Arabia, Israel, Turkey, the Philippines, Hong Kong, Mexico, Jordan, Lebanon, Thailand, Greece, Malta and Yugoslavia.