SanLucar is a leading brand in the premium fruit and vegetables sector. Founded in 1993 by Stephan Rötzer, the son of a fruit stall trader in Munich market, SanLucar today supplies select fresh fruit and vegetables across Europe, particularly to Germany and Austria.

The philosophy of the SanLucar brand is to always offer maximum quality in the inside and outside of its fruit. To achieve this, it maintains long-term partnerships with expert growers who work in conjunction with the SanLucar Quality Department to produce healthy, tasty fruit and vegetables.

SanLucar grows its products worldwide in exclusive areas with a long farming tradition, respecting both the environment and the farmer and paying special attention to its logistics processes to ensure the products arrive 100% fresh at the point of sale. Once in the supermarket, SanLucar displays its products in its own points of sale, as part of the shop-in-shop concept, thus achieving great brand presence.

With more than 100 different products and 800 staff worldwide, SanLucar seeks to offer healthy and safe products that give the true flavour of fruit and vegetables.