SMINT® is the registered trademark of the Perfetti Van Melle group, initially targeted to adults. The small sugar free mint has been one of the greatest successes of the company since years. Launched in 1994, the sales already surpass 100 million units in more than 80 countries.

SMINT took advantage of the considerable marketing, production and distribution know-how of Chupa Chups, S.A. to become a market leader in a few years. It started from scratch, but with a very good quality product, and with considerable financial investments in advertising, merchandising, packaging and innovation, SMINT has become a brand with a strong personality, and is easily recognisable anywhere in the world.

From the beginning, SMINT took extreme precautions to ensure that all ingredients were suitable for human consumption, and it has been adapted to the European Union directives and the FDA’s GRAS list for sweets in the USA. It is also adapted for Kosher and Halal diets, that’s why SMINT is suitable for consumption by Jewish and Arab sectors of the population.

Recently SMINT has positioned the brand within the scope of dental care: protected teeth,a healthy mouth and fresh breath are its added values.

SMINT was aimed since its creation to be a global brand. It was first launched simultaneous in four countries: Spain, England, France and Japan in 1994.

Its share of the global market is 5%, and it is an indisputable leader in the EU, the Middle East and the Asia Pacific area. It is also present in Eastern Europe, Russia, the USA, Mexico and South Africa.