The Leading Brands of Spain Forum (LBSF) is an institution that arose from the initiative of a group of leading companies from a range of sectors.They all have outstanding brands,sustained international operations and a permanent presence in foreign markets. These companies also have the common aim of working towards the development,defence and promotion of the Leading Brands of Spain.

At first 17 companies were involved in this initiative, with the participation and backing of the Ministry of Industry,Tourism and Trade.Today, 94 associated companies are involved,as is the aforementioned Ministry, the Ministry for Foreign Affairs and Cooperation,the Spanish Institute for Foreign Trade (ICEX) and the Spanish Patent and Trademark Office (OEPM).

The “The Leading Brands of Spain Forum” Foundation has consolidated the structure of the Forum as a double entity, comprised of both Spanish leading brand companies and the relevant Spanish Government bodies. There is also a “Leading Brands of Spain Association”, made up uniquely of private companies. Thus, private initiative joins forces with public institutions in order to support and promote the Leading Brands of Spain and the “Spanish Brand”in general abroad. The Leading Brands of Spain Forum is an ambitious initiative, where public and private interests converge.

Objectives of the LBSF

The development and consolidation of the Leading Brands is one of the main sources of value generation for companies,and comprises a key strategic asset for their and the country’s competitiveness.The progress of the Spanish economic sectors depends on the support given to the companies that operate internationally and strategically position their brands, and in so doing build a positive image of Spain.

The objectives of the FMRE are for the public to recognise just how strategically important the promotion of the Leading Brands is for Spain, and to achieve specific legal protection and efficient measures for international promotion.The Forum also intends to help position and strengthen the image of the “Spanish Brand”abroad,alongside other Spanish “ambassadors” (Public and private institutions and celebrities from civil society).

Leading brands of Spain

All the companies that belong to the Leading Brands of Spain Association share the following characteristics:
— They are leaders in their respective sectors.
— They have one or more leading brands either at a corporative level or products and services.
— These leading brands are one hundred percent Spanish in terms of identification or management.
— They have wide-reaching and sustained international standing.

Besides these pre-established criteria, all the member companies of the Leading Brands of Spain Forum have a clear vocation for international expansion and leadership, enabling them to contemplate the idea of contributing and acting as a driving force for the internationalisation of other companies in the respective sectors.

Being member of the Leading Brands of Spain Forum implies understanding and assuming the joint responsibility of companies and public institutions as “Ambassadors”in the construction of an internationally consolidated Spain, based on the force and the image of Leading Brands.