Spain has reappeared on an international scene now shaped by a process of globalisation in which the economy in general and telecommunications in particular are playing key roles. But the Spain of today is very different from the country which contributed to the expansion of the international community between the 16th and 19th centuries. In this new globalised society, Spain seeks to achieve a leading role, making use of its historical heritage and its economic boom over the last 30 years.

The goal is to bring the common perception of Spain closer to its objective reality. This involves ensuring that Spain’s successes in recent decades are more closely reflected in its image, consequently also helping Spanish interests to reach higher levels of penetration all over the globe.