Sporting competitions appeal to the public at large, which explains their frequent and extended presence in the media. Motorcycle racing, Grand Prix motor racing, football, basketball, golf, tennis, sailing and athletics are opportunities to spread Spain’s image around the world. Names such as Fernando Alonso, Rafael Nadal, Seve Ballesteros, Sergio García, Raúl González, Pau Gasol and many others have been and continue to be very beneficial for Spain’s presence abroad.

Without a doubt, Real Madrid and Barcelona are very important protagonists of Spain’s foreign presence. The two clubs together account for ten European Cups, something of a legend for the world football community. Together with Manchester United, they are the three most recognised football club brands worldwide.